FoodSwift, an emerging food delivery startup, struggled to compete with established players in a saturated market. With 45% cart abandonment and poor user retention, they needed a complete UX overhaul to differentiate their service and create a seamless ordering experience that prioritized speed, personalization, and reliability.
Problem
Users faced frustrating navigation, confusing restaurant discovery, unclear order tracking, and inconsistent design patterns. The checkout process required too many steps, personalization was minimal, and lack of visual hierarchy made quick decisions difficult—critical issues for time-sensitive food ordering scenarios.
Outcome
The redesign achieved 62% reduction in cart abandonment, 3.2x faster order completion time, and 78% increase in repeat orders within three months. Average order value grew 34% through improved upselling patterns, while customer satisfaction scores jumped from 3.2 to 4.6 stars.