With 85% of houseplant owners lacking botanical knowledge, many struggle to maintain healthy plants. The pandemic plant boom created 6 million new plant parents who need accessible guidance. Mobile-first solutions are essential as users need instant help when encountering plant issues or making purchase decisions.
Problem
New plant owners face three critical challenges: inability to identify unknown plants, uncertainty about specific care requirements, and delayed diagnosis of plant health issues. This leads to 40% plant mortality rates and decreased confidence, causing users to abandon their plant care journey entirely.
Outcome
Achieved 500K downloads within 6 months with 68% monthly retention. Premium subscription conversion reached 12%, generating $2.3M ARR. Reduced average plant mortality from 40% to 15% among active users, establishing market leadership in plant care technology and creating strong community engagement.